Rewild: verb
To restore to a natural and uncultivated state. Promoting abundance, biodiversity, ecological resilience, and human well-being.
Rewilding brands
Borrowing from the conservation world, Rewilding Brands is an approach to brand building that situates brands within the natural living world.
How it works
Rewilding Brands takes place in three stages…
🌳 First we go Into the Woods – We come together with our feet in the soil, where we reconnect with each other and the more-than-human world to envisage a nature-connected future for the brand.
🛖 Then we come Back to the Village – This is where we consolidate the wisdom of the wild, taking account of cultural and competitive context and refining into our brand story. All captured in a brand story book expressed for internal and external stakeholders.
🌏 Finally we take it Out into the World – An active problem-solving workshop where we identify nature-positive programmes, initiatives, products, services, partnerships and campaigns. Pulled together into an overall transformation plan – magic.
FROM PROFIT TO PROSPERITY
Brands with a bigger vision today,
will be the ones that thrive tomorrow
Brands that are connected with time and place are more distinctively relevant to customers, more attractive places to work and more resilient businesses. Rewilding Brands moves beyond the intangible, lofty approach of purpose marketing, into applied nature-integration that benefits people, planet and business.
The green economy is already here
%
Professionally managed assets invested SUSTAINABLY (Deloitte)
%
Sustainable brands YOY growth 2022 (kantar)
%
Projected UK 'eco-active' population by 2030 (kantar)
%
The Average premium for sustainable products (hbr)
Rewilding our values
THE PHILOSOPHY THAT GUIDES US
Business from the heart
Making space for emotional honesty and human connection.
Connection with place
Brands that are rooted in time and place, not detached demi-gods.
Creative imagination
Peering beyond the status quo, imagining a bigger vision for tomorrow.
Shaping culture
Stories that have the power to reshape what we hold dear and how we see the world.
Changing behaviour
Brands can create new habits, or be the catalyst to let old ones die.
THE VISION
From sterile wastelands to old growth forests, fizzing with life.
For too long, marketing has exacerbated the divide between people and nature, perpetuating over-consumption and pushing the natural world to its limits. Yet nature feeds us, keeps us warm, cures us, makes us happier, healthier, sequesters carbon and protects us from harm.
Rather than greenwash, we can get out into nature, and understand our deep entanglement with the natural world. We can take this wisdom and put it at the heart of our brands. Making them a vehicle to shape culture, switch demand and transform businesses towards regenerative practices.
A virtuous circle of reciprocity.