Hello I'm Jo Weston.  For many years, my career working as a creative strategist was separate from the part of me that cares for about the natural world.  I sold mayonnaise and luxury watches, whilst campaigning to stop fossil fuel companies drilling in pristine Arctic waters.

As our environmental crises deepen, my worlds are colliding.  I feel called to respond with the skills that I have.  I understand the language of business, I've an arsenal full of creative and strategic problem solving tools.  With my training as a counsellor and years of facilitation experience, I'm capable of holding space for difficult emotions and guiding people on a journey infused of connection with the natural world.

Brand planning has always been about ambitious creativity that brings people and brands together to deliver results for business. Now we have the potential to do this in a way that delivers for nature too.