Privacy & Cookie Policy

1. Who we are

Wild Strategy is a brand consultancy operated by Jo Weston, [trading as Wild Strategy], based at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Wild Strategy is the "data controller" for the personal information described in this policy, meaning it decides how and why that information is used. Contact: jo@wildstrategy.co.uk

This policy explains what personal information is collected when visiting wildstrategy.co.uk or getting in touch with Wild Strategy, how it is used, and which rights apply. Wild Strategy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025 and the Privacy and Electronic Communications Regulations (PECR).

2. What information we collect

Information provided directly. Contacting Wild Strategy by email, through a contact form, or by booking a call involves collecting a name, email address, phone number (if provided), organisation, the content of the message, and anything else shared voluntarily.

Information collected automatically. When the website is visited, technical information may be collected automatically through cookies and similar technologies (see section 7), either by Wild Strategy or by its service providers. This can include IP address, browser type and version, device type, operating system, pages visited, time spent on pages, referring website and approximate location (e.g. town or country).

Client and business contacts. For clients, the contact and billing details needed to deliver services and manage the working relationship are processed.

Personal information is not knowingly collected from children, and the website is not aimed at anyone under 16.

3. How and why we use your information

Under data protection law, a lawful basis is required for using personal information. The following bases apply:

Personal information is not used for automated decision-making or profiling that has legal or similarly significant effects.

4. Who we share your information with

Personal information is never sold. It is shared only with trusted third parties that help run the business and website, and only as needed. These may include:

• website hosting and domain providers

• website platform or builder

• email and mailing list providers

• analytics providers

• scheduling, video call and file-sharing tools

• accountants, professional advisers and insurers; and

• regulators, law enforcement or other authorities where we are legally required to do so.

These providers act on Wild Strategy's instructions and are required to protect personal information.

5. How long we keep your information

Personal information is kept only for as long as needed for the purposes above:

• Enquiries that do not lead to work: up to 24 months after the last contact.
• Client records and project information: for the duration of our work together and up to 6 years afterwards, to meet legal, tax and accounting requirements.
• Financial records: at least 6 years, as required by UK law.
• Analytics data: in line with the retention settings of the analytics provider, typically up to 14 months.

When information is no longer needed, it is securely deleted or anonymised.

6. Cookies and similar technologies

What are cookies?

Cookies are small text files placed on a device when a website is visited. They help the site work, remember preferences and provide information about how the site is used. Similar technologies such as pixels and local storage are also referred to as "cookies" in this policy.

The cookies we use

Your choices

When the site is first visited, consent is requested before any cookies that are not strictly necessary are set. Visitors can accept all, reject all or choose by category, and can change their mind at any time.

You can also control cookies through your browser settings, including blocking or deleting them. Note that blocking some cookies may affect how the site works. For guidance, visit aboutcookies.org. To opt out of Google Analytics specifically, you can use the Google Analytics Opt-out Browser Add-on.

Third-party websites

The website may link to or embed content from other sites (for example social media, videos or partner websites). These sites have their own privacy and cookie policies, and Wild Strategy is not responsible for them.

7. Your rights

Under UK data protection law you have the right to:

• be informed about how your data is used (this policy);
• access a copy of the personal information held about you;
• rectify information that is inaccurate or incomplete;
• erase your information in certain circumstances;
• restrict how your information is used in certain circumstances;
• data portability, to receive your information in a reusable format or have it sent to another provider;
• object to the use of your information based on legitimate interests or for direct marketing; and
• withdraw consent at any time where we rely on it (for example, unsubscribing from emails or changing your cookie settings). Withdrawing consent does not affect the lawfulness of earlier processing.

To exercise any of these rights, email jo@wildstrategy.co.uk Requests receive a response within one month, and proof of identity may be needed first. There is normally no charge, though a reasonable fee may apply, or a request may be refused, where it is clearly unfounded or excessive.

8. Keeping your information secure

Appropriate technical and organisational measures protect personal information from loss, misuse and unauthorised access, including secure hosting, access controls and the use of reputable service providers. No method of transmission over the internet is completely secure, so absolute security cannot be guaranteed.

9. Marketing emails

Marketing emails are only sent to people who have opted in, or where permitted by law. Every email includes an unsubscribe link, and a request to stop can also be made at any time by emailing jo@wildstrategy.co.uk.

10. Complaints

Anyone with a concern about how personal information is handled is welcome to make contact first at [EMAIL ADDRESS] so it can be put right. There is also a right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Helpline: 0303 123 1113

11. Changes to this policy

This policy may be updated from time to time. The latest version is always available on this page, with the "last updated" date shown at the top. Significant changes will be flagged where appropriate.

12. Contact us

Wild Strategy
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
jo@wildstrategy.co.uk
wildstrategy.co.uk