Rewild: verb
To restore to a natural and uncultivated state. Promoting abundance, biodiversity, ecological resilience, and human well-being.
Rewilding brands
Borrowing from the conservation world, Rewilding Brands is an approach to brand building that situates brands within the natural living world.
How it works
Rewilding Brands takes place in three stages...
🌳 First we go Into the Woods - We come together with our feet in the soil, where we reconnect with each other and the more-than-human world to envisage a nature-connected future for the brand.
🛖 Then we come Back to the Village – This is where we consolidate the wisdom of the wild, taking account of cultural and competitive context and refining into our brand story. All captured in a brand storybook expressed for internal and external audiences.
🌏 Finally we take it Out into the World – An active problem-solving workshop where we identify nature-positive programmes, initiatives, products, services, partnerships and campaigns. Pulled together into an overall plan for transformation - magic.
FROM PROFIT TO PROSPERITY
Brands with a bigger vision today,
will be the ones that thrive tomorrow
Brands connected with time and place are more relevant to customers, more attractive places to work and more resilient businesses. Rewilding Brands moves beyond the sometimes intangible, lofty approach of purpose marketing, into applied nature-integration benefiting people, planet and business.
Rewilding our values
THE PHILOSOPHY THAT GUIDES
Business from the heart
Making space for emotional honesty and human connection.
Connection with place
Brands rooted in time and place, connected with the audiences they serve.
Creative imagination
Beyond the status quo, imagining a bigger vision of tomorrow.
Shaping culture
Stories have the power to reshape what we hold dear and how we see the world.
Changing behaviour
Brands have the power to create new habits, or become the catalyst to let old habits die.
THE VISION
From sterile wastelands to old growth forests, full of life.
For too long, marketing has exacerbated the divide between people and nature, perpetuating over-consumption and pushing the natural world to its limits. Yet nature feeds us, keeps us warm, cures us, makes us happier, healthier, sequesters carbon and protects us from harm.
Rather than greenwash or ignore nature completely, we can get outside and understand our deep entanglement with the natural world. We can take this wisdom and put it at the heart of our brands. Making them a vehicle to shape culture, switch demand and transform businesses towards regenerative practices.